The premise: a woman stands in front of a fridge, stares at a raspberry cheesecake and desperately tries to justify why she should be allowed to have a slice of it.
(This in and of itself was really weird. Unless you have medical restrictions on your diet or are wanting to sample a portion of someone else’s food, why would the concept of being allowed to do something ever be attached to what an adult chooses for his or her afternoon snack? )
Her friend walks up, mentions that she has been craving raspberry cheesecake and grabs a container of raspberry cheesecake flavoured yogurt. It ends with a voice-over announcing that this line of yogurts only have about a hundred calories per serving.
The commercial has been pulled off the air but I’m wondering how it was ever approved in the first place. No, it wouldn’t be advisable to eat a large piece of cheesecake every single day but food is not the enemy. It isn’t intrinsically good or bad, a reward or punishment, it’s fuel for growth, healing and everyday activities. If we don’t eat enough of it we will eventually die.
When others share unsolicited opinions on what I do (or do not) eat it doesn’t make me want to change my habits. If anything it makes me want to hide what I am eating, whether a salad or a handful of cookies. Shame and guilt aren’t good methods for changing behaviours.
Had you heard of this commercial before reading this post? Why do you think some people have such fractured relationships with what they think they ought to eat versus what they actually eat?