Tag Archives: Social Media

8 Tips for Developing a Social Media Calendar

A few weeks ago, I blogged about a list of things I could give impromptu speeches on including developing a social media calendar. Several of my readers showed interest in that topic, so this is what I’ll be discussing in today’s post.

Twitter and Instagram are the social media sites I’ll be focusing on since they’re the two I use, but rest assured that much of this advice can apply to any social media account you may be managing.

Why Develop a Social Media Calendar?

The Twitter logo. It's blue and of the outline of a flying bird. Why is it important to develop a social media calendar? Well, there are a few reasons why this is a good idea.

One, posting on a schedule helps you to attract new followers and readers. For example, I know that my friend April Munday always tweets about her new weekly post on Sundays.

Two, you can write and schedule content ahead of time if you use one of the many platforms out there that were created for this purpose. While this should probably be a post of its own one day, pre-scheduling posts can come in pretty handy in case of illness, travel, or an Internet outage.

By developing a social media calendar ahead of time, you’ll still have something to say even when life reduces how much time and energy you have for coming up with new material.

8 Tips for Developing a Social Media Calendar

Tip #1 Stick to a Schedule

No, developing a social media calendar does not mean that you have to come up with something to share every hour of the day. I generally aim for three tweets set to go out per day.

If I have a post going live that day, the link to it tweeted out first thing in the morning. If not, it might be a funny story from my life or some other lighthearted conversation starter.

Three blue bars of varying heights against a black and grey background.A little before lunchtime, I share something like a quote, link to an interesting news article, or photo.

The final tweet is always my question of the day in the afternoon.

Tip #2: Post at High Traffic Times

For Instagram and Twitter, high traffic times seem to be 8-9 am before people start work or school, lunchtime, and about 5-6 pm once they’re winding up their days.

Obviously, the precise times will vary depending on which time zone you’re in and when your followers are most active. These are only general guidelines to get you started until you’ve figured out the unique rhythms of your audience.

Tip #3: Mix It Up

Yes, consistency is important, but you don’t want to post the exact same sort of material every single day. That can get repetitive after a while.

Here are a few of the many different types of updates you could share:

  • Quotes
  • Polls
  • Questions
  • Updates
  • Relevant Articles
  • Jokes
  • Photos

Tip #4: Ask Open-Ended Questions

Ask “what is your favourite colour?” rather than “do you prefer purple or yellow?” It leaves room for improvisation and for answers you might never have expected to receive.

Drawing of two heads facing each other who has speech bubbles on their heads. One head has question marks floating out of their speech bubble, and the other has bright lightbulbs signifying ideas floating up.Tip #5: Keep a File of Ideas

I kid you not, I have a file of stuff to share on social media that stretches out through summer of 2021. It’s organized by month for this year and season for 2021. Some of it is season or holiday-specific. Other ideas are simply things I’ve jotted down but haven’t yet used.

Each month I look through the material that I’ve already gathered for that time period and decide what to share and when.

Tip #6: Check Idea-Generating Places Regularly

Obviously, idea-generating places are going to vary quite a bit from one person to the next depending on the topics you plan to post about.

I generally discuss sci-fi/fantasy, mindfulness, food, fitness, and all sorts of random bookish stuff, so the following sites give me plenty of material to work with:

National Day Calendar 

The Quotes, Discussions, Events, and New Releases sections of Goodreads

And relevant subreddits like:

If I find something in February that would be perfect for a Halloween post, I’ll squirrel it away in my ideas folder until then. It’s a great way to make sure I’ll have things to share weeks or months from now.

A collection of the word "like" written in many different colours. They are arranged in the form of a hand giving a thumbs up. Tip #7: Engage with Your Followers

As far as more immediate ideas, talking to your followers can be a good way to come up with them.

This really should go without saying, but if someone asks a question on your site or social media page, answer it if at all possible!

Not only is it good for your brand and reputation, I’ve gotten ideas for future tweets, blog posts, and stories from interactions with folks online.

Tip #8: Keep Experimenting

One of the things I love about developing and cultivating a social media calendar is how often it can be improved upon. What worked last month might not be as effective now. There is always room to try something new and see if it works better.

If you’ve developed a social media calendar, what other tips would you give?

Top Ten Tuesday: Characters I’d Follow on Social Media

Hosted by That Artsy Reader Girl

Arrangement of seven hexagons. The one in the midle contains a gear graphic. The rest contain graphics for Facebook, Pinterest, Twitter, Google+, Youtube, and Linkedin. I’m going to perform a magic trick today and give Internet access and knowledge of how to use it to the characters on this list who didn’t actually live in times and places where social media, much less the Internet itself, existed.

1. Shori from Ocatvia E. Butler’s Fledgling

Why: Imagine all of the stories that a vampire who is commonly mistaken for a child could tell about her life as she met people from every walk of life on Facebook.

2. Damon Salvatore from L.J. Smith’s Vampire Diaries series

Why: His witty personality would be the perfect fit for social media, especially somewhere like Instagram or Twitter.

3. Francie Nolan from Betty Smith’s A Tree Grows in Brooklyn

Why: Her life was filled with difficult twists and turns that were poetically described. I’d want her to share every detail she was comfortable sharing (and accept donations so she could flee to a better life). There is a lot of compassion online for people who are going through financial trouble and who have troubled family relationships. She could find a real sense of community on a place like Twitter or Instagram.

4. Pecola Breedlove From Toni Morrison’s The Bluest Eye 

Why: She was by far the most interesting character in this book. Since it wasn’t written from her perspective, getting her to share small moments of her life on Snapchat would be a nice way to get to know her better. I’m sure she’d be filled with things to say about her childhood.

5. Elsa from Frozen (and Frozen 2, although I haven’t seen it yet)

Why: She’d be great at condensing her thoughts into bite-sized tweets on Twitter. I think that medium would suit her well, too, because of how easily it combines words and pictures together.

6. Hermione Granger 

Why: Her LinkedIn profile would be legendary. She’d have so many accomplishments to share.

7. Santa Claus

Why: If he were on every social media platform, social media would be a much friendlier place in general.

We Need More Response Posts

Woman sitting on edge of white concrete stairs and looking at her laptop.I started blogging back in the early 2000s when most of the bloggers I knew used Blogspot. One of the things I miss the most from that era are response posts.

If you don’t know what a response post is, here’s an example of how this sort of thing works.

Finley: Here are seven reasons why Picard is the best Star Trek captain of them all. 

Rory: The other day I read Finley’s post about why Picard is the best Star Trek captain of them all. Here’s a link to their post for anyone who hasn’t read it yet. While I agree with most of their points, today I wanted to talk about why Captain Sisqo was an even better example of top-notch Star Trek leadership. 

That is, Rory noticed something in Finley’s original post that made them decide to write a response to it in order to dig more deeply into the topic of which Star Trek captain is the best of them all or to explain where their opinion differed from what Finley thinks about that universe.

Just like WordPress today, some blogging platforms back then had notification systems that would let the original blogger(s) know someone had linked to their work. Other bloggers could read both of these posts and then write their own replies about which captain they thought was the best. Sometimes this sparked conversations that lasted for weeks or months and took place over many different sites as new people added in their opinions and the original participants replied again to clarify their point of view or ask a question.

I’ve seen echoes of this phenomenon on occasional Tumblr posts, but I’m not seeing it happen in the blogosphere much at all these days. If someone strongly agrees or disagrees with a post, they tend to create Twitter threads or leave a comment instead. 

Comment sections and Twitter threads are fun, but I prefer blog posts for discussions like these for a few different reasons.

Longevity

 It’s been my experience that responses last longer and are easier to find if they’re turned into a blog post. Few people scroll months or years back into someone else’s Twitter stream, and I’ve had experiences in the past where old comments on my various blogs disappeared with site updates. 

Blog posts have a way of sticking around on the Internet for years after their publication date. Occasionally, I still find references to posts that went “viral” in the blogosphere many years ago.

In addition, one of the first things I do when I discover a new blog is to poke around their archives and see what they were talking about months or years ago. There can be posts there that I’ll then share with the people I know who are interested in comparing Star Trek captains, for example.

More In-Depth Discussions

There are many things I appreciate about social media, but it’s hard to fit complex ideas or discussions into a few 280-character tweets. The beautiful thing about the blogosphere is how much more room there is in a blog post to add subtley to your point of view. 

A tweet might only have room to mention one or two things you loved about Jean Luc Picard. In a blog post, you could mention everything you admired about him, compare it to the strengths and weaknesses of other captains, and respond to someone who had complained earlier about how silly is it for him to specify every single time that he wants his Earl Grey tea to be hot when that’s something that the replicators on the Enterprise really should be able to assume based on that captain’s long history of drinking hot tea.

Any Trekkie who stumbled across this hypothetical response post could share it on social media and ignite an entirely new round of discussions on the strengths and weaknesses of all of the Star Trek captains.

Community Building

Image of legs of people standing in a circle and pointing their toes to each other. Yes, communities can and absolutely do exist on Twitter, Instagram, Facebook, and other social media sites.

One of the biggest differences between building an online community on social media and in the blogosphere lies in how easy it is to keep up with everyone. I’ll take a step back from my Star Trek analogy for a moment to discuss something serious that actually happened in one of my social circles recently.

Without giving away too many identifying details, a friend of mine recently went through something difficult. They talked about it on social media, but because of the time of day they shared them as well as some of the silly marketing gimmicks on that site I – along with many other friends of theirs – never saw their updates. 

It wasn’t until they shared another status update talking about how lonely they felt that most of us realized something was wrong. Had this been a blog post on my RSS feed instead, I would have seen and responded to it within a day or so of it being published. 

I Want to Write More Response Posts

As the saying goes, “be the change you want to see in the world.” While that phrase was originally coined to describe far more pressing issues than this one, I think I’m going to start shuffling my editorial calendar around on this blog a bit to allow for occasional response posts.

Maybe they’ll come back into fashion again if more bloggers realize just how useful they can be. If you write something thought-provoking, your post just might be the one I pick! 

For those of you who have experience with them, what do you think of response posts? Are you also interested in bringing this style of blog post back? 

Wednesday Weekly Blogging Challenge: Books I Discovered on Social Media

Hosted by Long and Short Reviews.

This week’s prompt had me doing some digging! The books I’m about to talk about come from many genres because I hang out with all sorts of writers. I discovered all of these books on Twitter, and I follow and interact with all of the authors often there.

I could have easily made this list much longer, but I tried to keep it short and sweet with a representative sample of books six of my buddies have written. A lot of them are Indie reads, so it’s great to give them more exposure.

Storytellers: A Novel by Bjørn Larssen.

I mentioned this friend of mine in a previous Wednesday Weekly Blogging Challenge post. He recently released a historical novel about a man who rescues an injured stranger and, as a result of that decision, slowly begins to uncover all sorts of secrets in his community.

I’ve really been enjoying the tiny bit of this book I’ve read so far, but everything I want to say about it might give you all spoilers. There is so much more going on in the plot than what the blurb reveals…in a good way!

The Matrimonial Advertisement by Mimi Matthews.

Mimi is a lovely person. It’s always interesting to read her tweets and blog posts about her new historical romances, although I must confess that I haven’t had the time to read any of them quite yet.

How to Best Optimize Blog Posts for SEO by Rachel Thompson

Search engine optimization is something I’ve been trying to get better at this year. This has been quite the informative little booklet so far.

The Lady of Dawnzantium: A Trace & Mikhail Story by Berthold Gambrel

Technically, this is a short story instead of a novel. It’s a humorous take on the sci-fi trope of exploring a faraway planet and discovering an alien there. I can’t recommend it highly enough.

 

The Letters by Satya Robyn.

This is another book written by a friend that I haven’t had a chance to read yet. I will be changing that soon! The story is about a woman who moves to a new home after a divorce and begins to receive some unusual letters from a young, pregnant woman that had been written fifty years previously. It seems to be a blend of women’s fiction and a mystery. Those two genres are always interesting to mix together.

Duality: Poems, Essays, and Reflections by Shykia Bell.

I snapped up a copy of this collection of poems and essays less than twelve hours ago. I can’t wait to read it!

Blogging Advice: Social Media and Networking

This is the fourth instalment of the series on blogging that  Ruth Feiertag asked me to write late last year. Scroll to the bottom of this post to read about how to begin a blog, how to brainstorm ideas for it, and where to find visual images that won’t violate any copyright laws.

Now that you’ve gotten your site set up and have some posts published on it, how do you find readers?

Today I’m going to be discussing some strategies for attracting new those readers, connecting with likeminded fellow bloggers, and getting the word out about your site that I’ve found useful.

It all begins with how you behave online and what kind of reputation you’ve built up. The Internet can feel like an anonymous and impossibly large place sometimes, but it’s been my experience that word can travel very quickly about how someone behaves on it. Anything you write or share as an update could go viral at a moment’s notice, so be mindful of that when you’re deciding how to present yourself online just like you do in real life.

Play the Long Game

None of the tips I’m sharing today are going to turn you into a fabulously wealthy, world-renown blogger or writer overnight. It takes time and effort to build up a loyal following, and no one is guaranteed success in three easy steps or anything like that. Just like many other things in life, there is no shortcut here. Anyone who tells you otherwise may very well be trying to sell you something.

Be Generous

No matter what strategies you decide to use to hopefully attract new readers to your site, be generous with your time and attention when you stumble across things that resonate with you.

For example, if I read a blog post that I really love, I’m going to leave a comment on it telling the blogger how much I appreciated that post if their site allows comments. I will probably tweet or retweet it, and I might even send links to it to a few friends or relatives who are interested in the topic it discusses if they’re not on Twitter.

Not every post I like receives all of these different types of attention, of course, but I do regularly promote the things that bring me joy without any expectation of reciprocation.

In my experience, people can tell the difference between you sharing something because you feel obligated to update your feed X number of times a day (and are hoping to get similar signal boosts from others yourself) and you sharing something that you genuinely loved without attaching any strings to it.

Be the second kind of person online. Speaking of social media…

Social Media

No, you don’t have simultaneously maintain Facebook, Twitter, Snapchat, Pinterest, Youtube, Tumblr, Reddit, and Instagram accounts. The thought of that is exhausting!

Pick one or two of them instead, and focus on getting to know those sites as well as possible. Ideally, they should be places where you and people you know already spend time.

The culture of a (generally) anonymous, teen and twenty-something site like Reddit is completely different from somewhere like Facebook where the audience tends to be older and everyone is expected to use their real name. I can’t tell you which social media site(s) to choose. So much depends on what you’re writing about and where your audience is located.

What I can tell you is that Twitter is what works best for me. The hashtags on that site make it easy to connect with potential friends who are also into underwater basket weaving (or whatever your passions are in life), and I enjoy the fast-paced conversations that happen there.

Once you’ve chosen a site or two to follow, begin sharing updates about your life. I like to see at least two-thirds of the tweets I read from any given account be non-promotional in nature. That is, don’t endlessly tweet links to your website, book, or product. Instead:

  • Tell a funny story about something that happened to you recently
  • Ask a thought-provoking question and discuss it with anyone who responds
  • Reply to other people’s status updates
  • Share a quote, picture, or meme
  • Talk about something you’re struggling with (or doing well at)

In short, treat social media like a dinner party, not a sales pitch. Of course you can and should occasionally share links to your site, but those updates should be the garnish instead of the main course. I generally tend to mute or unfollow people whose accounts feel like never-ending advertisements.

How Often to Tweet

Some of the people I follow on Twitter post new tweets multiple times an hour from morning to night. Others might pop in once a week, once a month, or less.

In general, I think it’s best to tweet at least one new, non-promotional thing every day if you can. For example, your tweets for a week might look something like this:

  • Monday: Post a link to your new blog post for #MondayBlogs* and retweet other participants, too.
  • Tuesday: Ask your followers an open-ended question and reply to their responses.
  • Wednesday: Tell an amusing story about your dog running around in the backyard and trying to catch falling snowflakes during that big snowstorm last night. You’ll get bonus points from all of the animal lovers if you include a picture, too!
  • Thursday: Share a thought-provoking quote.
  • Friday: Talk about one of your hobbies or interests, especially if it’s somehow related to your blog’s subject matter.
  • Saturday: Grab a post from your archives and share it on #ArchiveDay.*
  • Sunday: Start a conversation with your followers about how everyone’s weekends went. Did you or they do anything interesting during it?

*I’ll talk more about these hashtags in the next section of this post.

Any retweets you want to share can be interspersed between these snapshots of your everyday life.

This doesn’t mean that you should spend twelve hours a day on social media. I know many people who set strict limits on how long they spend on Twitter and similar sites. After their 10 or 15 (or fill-in-the-blank) minutes are up for social media time, they close those windows or apps and get back to writing and other work.

One of the downsides of social media is that individual tweets tend to only attract an audience for a short period of time. By tweeting and retweeting regularly, you’ll begin to build rapport with the other people you meet there as they see you pop up over and over again on their timelines.

How to find new people to follow on Twitter might be worthy of its own post, so I won’t say anything else about it today.

Recurring Hashtags to Follow

Some of the hashtags I use are meant to be tweeted only on specific days of the week. If you’re able to spend a bit more time on Twitter sometimes, I’d recommend checking out one or more of the following hashtags.

#MondayBlogs

Rachel Thompson created this hashtag in 2012. Use this hashtag to share links to your blog posts on Mondays. You can use a current post or something from your archives, just don’t share anything that is pornographic or a promotion for your books. Be sure to retweet other participants as well!  Click on the link above for more information about this hashtag and the woman who came up with it.

#ArchiveDay

I believe that #ArchiveDay was originally created in late 2010 or early 2011 by Rosh Sillars so that he and other bloggers could share links from their archives and attract new readers. It wasn’t associated with any particular day in the beginning so far as I’ve been able to determine, but  for the past few years it has become a Saturday tradition for many of us. This is the least well-known hashtag I’m sharing today, but I love the idea of digging through your old posts and introducing them to new audiences. I hope it will become more popular in the future.

#SundayBlogShare

This hashtag was created in 2014 by Suzie81. As of April 2018, she is no longer participating in it, but I still see people using it to share old and new posts every Sunday. To the best of my knowledge, any posts that don’t include pornographic content are welcomed to be tagged with this hashtag.

If you only have time for one of these events, I’d recommend going with #MondayBlogs due to it’s large, active, and diverse population. Definitely don’t feel obliged to participate in all three of these hashtags every week unless you truly want to.

Leave Relevant Comments on Other Sites (and Allow Comments on Your Own)

Let’s say that last week you wrote a post about how to keep sharks from getting tangled up in your underwater basket weaving supplies. Today you noticed someone on Twitter sharing a post on their struggles with the same problem. You love their writing style and really want to connect with them.

This is the perfect opportunity to comment on their post to discuss what worked for you and, if their comment system allows for it, share a link to your post on the topic.

Relevant is the key word here. I definitely don’t share links to my blog posts in the body of every single comment I leave. In fact, most of the time my responses have nothing at all to do with what’s on my site and everything to do with reacting to whatever it is the other person is blogging about that day.

Many bloggers appreciate comments, especially when they know that you’re genuinely interested in who they are and what they’re talking about. If they’re interested in learning more about who you are, they’ll click on the website link that’s included in most commenting systems.

By allowing comments on your site, you’ll give your readers a chance to do the same for you.

Linkup Parties

A Linkup Party is a special type of blog post that is created specifically for people to leave links to their sites in the bodies of their comments. Some of them have specific themes (e.g. share a link to something you wrote on the topic of history, or it might be a linkup for LGBT+ bloggers only). Others are open to all participants.

Generally, the host will ask you to give a brief summary of your site, share a link to a post, and then visit other posts in the comment section of that post. Be sure to follow any additional instructions they give you and check out the other sites, too. You might find some that are right up your alley!

Blog Hops

Finally, we come to blog hops. A blog hop is a weekly prompt that a group of bloggers all write posts about. The site that created the blog hop will provide a space for you to share a link to your response and click on links to the responses of other participants as well.

If you can think of a topic, there is almost certainly a blog hop for it somewhere. That directory I just linked to is just one of many out there.

Top Ten Tuesday and the Wednesday Weekly Blogging Challenge are the two I participate it. They’ve brought quite a few new readers to my site over the last month or so since I first began doing them.

How many of these strategies have you tried? Ruth and anyone else who would like to chime in, what other questions do you have about blogging?

Additional reading:

15 Things I’ve Learned From 15 Years of Blogging

Blogging Advice: How to Begin Blogging

Blogging Advice: Brainstorming and Idea Management

Blogging Advice: Finding and Using Visual Images for Your Site

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