Or at least that is what e-book, seminar and other product or idea marketing strategies want us to believe as we skim past whatever it is they have to offer. While this sort of technique is probably very effective it is disingenuous to imply that any service or product has a one-size-fits-all solution for what ails you.
It’s also annoying as hell.
Imaginary Agents of Change
“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.” — Abraham Lincoln
There are no:
that can whisk away whatever it is one dislikes about their life. Anything new and good that comes about will be the result of inspiration, perseverance, knowing the right people, being at the right place at the right time and stumbling across a heaping tablespoon of good luck. It makes me angry to hear anyone convince people that their lives would improve tenfold if they only followed what this author, that spiritual leader, this personal development coach, that expert decrees the best possible way for everyone to live.
If the spiel stopped there, if no one was ever asked to give a love offering, buy a book, sign up for individual coaching or snatch up the last remaining seat at a weekend seminar I wouldn’t care so much. It never does, though. There’s nothing wrong with earning a living through book sales, consulting or seminars but there is something amiss with how it is being done.
What I Believe….
The answers we seek are already inside of us.
Sometimes we need a little help to uncover or recognize them, but there is nothing I can offer you that you don’t already have tucked somewhere inside of yourself. There’s nothing you can give to me that I don’t already have either.
It may not be easily accessible or something we can recognize or understand right away, but it’s still there. Everyone is born with an enduring capacity to do and be good in the world.
If someone is beyond the pale it is not because that is where they began. They may have drifted away from their inner capacity to do good or they may have been nudged or pushed by circumstances or experiences outside of their control. In some cases they may have even decided that this was the sort of life they wanted to lead and chosen it to a certain degree but no one is born with the urge to do harm.
What is Good Marketing?
To be fair, not everyone sees the world in this way. Some honestly believe that they do have The Cure ™, that the rest of us would be much better off if only we did, bought, ate, or believed whatever it is they think is good for us.
In an ideal world there would be no need for marketing or salesmanship because it would be obvious to everyone that idea, product or service X was the best choice. Until we come to an agreement about these things ( 😉 ), what five words best describe how things things should be marketed to people?
My five words:
What is your five-word answer?