Common Mistakes Writers Make While Blogging
Companies increasingly realize the value in blogging. It’s a simple way to create engaging content on your website, improve your SEO, and drive more traffic to your digital door. On the other hand, quality blogging is both an art form and a science. Your content must not only be entertaining and simple to read, it must also strike the appropriate tone and reach the right audience. In order to achieve this, avoid these rookie blogging mistakes:
Mistake 1: Neglecting Your Research
When setting up a blog, think about your target audience. If you neglect to include demographic research into your blogs, your content may fall flat – or worse, turn people off from your site.
Failing to know your target demographic can also lead to your posts becoming too generic. Instead of creating tailored content to your readers, you run the risk of simply taking up space on a page. Rather than trying to “appeal to the masses,” conduct some thorough content research before creating a blog. Writing to a target persona will automatically make your content more personal, engaging, and conversational.
Mistake 2: Creating An Inappropriate Tone
As you conduct your market research and decide on your target personas, think about the tone in which you want to communicate ideas to these people. Appropriateness is a key issue that can make your blogs fall flat. The classic example is wearing a suit to the beach, or beach shorts to a job interview. If your company deals in serious subject matter (such as medical services or financial planning), trying to incorporate humor or lightness is a lot like wearing beach shorts to a job interview. Make sure the tone of your writing matches up with your target audience.
Consider creating a blogging guide with blog writing tips for all your copywriters that dictate tone and appropriate style. This will ensure consistency throughout your posts.
Mistake 3: Lack Of Emotion In Your Writing
On the other hand, it’s important to communicate some level of emotion in your writing, no matter your audience. Even formal, authoritative pieces of content can communicate personality. Health-related services, for example, can remain authoritative while communicating compassion and empathy. When you write from an emotional or personal perspective, your writing automatically becomes more conversational and easier to read.
Mistake 4: Broken Links In Your Content
Link-building is an essential process for driving your SEO. One of the simplest blogging tips – yet one that rookie bloggers are most likely to ignore – is making sure your linked content goes back to a reliable source. Broken links tarnish your authority and create a sense of annoyance in your reader, while neglecting your link-building altogether creates a missed opportunity for improving your search engine ranking.
Mistake 5: You Don’t Have A Responsive Website
Your readers are more likely to engage with your content on a mobile device than they are on a desktop. If you lack mobile optimization or a responsive web design, you’re damaging your blog’s reputation before you post your first article. Having a responsive website means your readers can engage with your content no matter how they view it – on a desktop, on a tablet, or even on their mobile device. The easier the content is to read, the more likely people will enjoy engaging with it.
Mistake 6: You Don’t Use Calls-To-Action
A call-to-action, or CTA, is a simple way to encourage more engagement with your website. A CTA can be hard: “contact us to take advantage of this amazing offer!” or soft: “if you’re interested in learning more about our services, reach out to us at any time.” No matter what kind of CTA you use, they provide extra opportunities for your audience to connect with your content.
Mistake 7: You Don’t Promote Your Content On Social Media
You put a lot of time and energy into creating engaging blog posts. Why not promote them on all your marketing channels? It’s simple to do and drives more traffic to your website, organically improving your SEO while teaching your readers more about your company. Link your articles to all your social media channels by using an enticing description.
Mistake 8: You Don’t Engage With The Rest Of The Blogging Community
Here’s a piece of sage blogging advice: don’t forget about other blogs in your niche. Most bloggers don’t realize that you can build more traffic to your own site by commenting on other blogs and networking with others in your field.
These simple blogging tips will help you organically build a readership base and ensure that you’re creating engaging content each week. Apply them when starting or revamping your blog – your readers will take care of the rest.
Nicola Yap lives in Phoenix, Arizona with her two cats Marcie and Lambert. When she isn’t writing blog posts, she’s probably playing video games or doing something as equally unproductive. She works as an organic marketing strategist for Eminent SEO, a full-service digital marketing agency that creates custom websites and innovative marketing solutions for small to medium-sized businesses that are looking for impactful results.